Pico is a global leader in total brand activation, specialising in engaging people, creating experiences and activating brands.
Innovative, insightful and inspired, Pico brings brands to life and creates experiences through total brand activation – from strategy to execution.
Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.
In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.
Our strength is inspired by the diversity of our some 2,500 professionals working in 35 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by nearly 100,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
In 2019, the Pico Group won a Gold award for Event Agency of the Year at Marketing Magazine’s Agency of the Year (AOTY) Awards 2019 in Hong Kong. In North America, the Pico Group has been listed as one of Special Events magazine’s 50 Top Event Companies since 2012. The Group also won a Grand Award in the Best ESG Report – Small Cap category at the 2018 Hong Kong ESG Reporting Awards and the InnoESG Prize 2019.
Pico Far East Holdings Limited has been listed on the Hong Kong Stock Exchange since 1992 (HKEX Stock Code: 752). Our associate company, Pico (Thailand) Public Company Limited was also listed on Thailand’s MAI in 2004 (Stock Code: PICO). In Financial Year 2019, Pico Far East Holdings Limited reported revenue of US$640 million and a market capitalisation of US$422 million (As at 31 October 2019).
Everything you have always wanted to know about Pico’s history, achievements and statistics.