We Activate Brands
We activate brands

In an ever-changing world where brands thrive on the experiences that they deliver, they need a partner that can activate them in the right way. Pico Group merges experiential, communication and technological talent to engage people and deliver extraordinary experiences.

  • Digital Enablement
  • Experience Design
Total Brand Activation
Brand Impact
We are Tomorrow Today

Experience matters. In a world of abundant choices and rapid change, we provide an experience-led, digital-first approach to engaging audiences. An approach that delivers tomorrow's extraordinary experience today.

We are Digital

We believe the present and future of experiential marketing are fueled by a combination of innovative experiences and augmented intelligence. New engagement formats and data open the door to more memorable experiences and levels of marketing effectiveness. For more than ten years, Pico has been using digital technologies to evolve what it means to engage people, create experience, and activate brands.

Virtual Events

Pico Virtuosity is a tailor-made suite of interactive digital event solutions that deliver best in class virtual and hybrid experiences for both consumer and enterprise.

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Through-the-line activations

We develop interactive and immersive interactions across channels to create a more engaging product and service experience.

Data Analytics

We leverage offline and online data to understand consumer and brand insights. This enables us to enhance interactive experiences and augment intelligent decision-making processes.

Event Technology

We integrate solutions from our ecosystem of technology partners to deliver seamless experiences, from registration, show tech, to attendee tracking, and engagement tools.

We are global

The Pico Group is a world-wide network of agencies that merge experiential, communications and technology talent to create powerful and engaging experiences that activate brands.

For over 50 years Pico has leveraged the platforms of its agencies and the expertise of the best people to become one of the most effective global, independent, agency networks in the world.

50 years | Driving change

Over our 50+ years the Pico Group has mastered brand activation, crafting immersive experiences that deliver unforgettable and highly effective engagements to target audiences around the world.

Our uniqueness and strength lie in the diversity of our inspired professionals who blend skill sets across experience design, digital enablement and brand engagement to create powerful, engaging, activations engineered for superior results.

We call this Total Brand Activation.

50 years | Driving change

About 4,000
events activated worldwide

Official service provider for
4,700,000+ sq. m.
of gross exhibition space

20+
International awards in 2019

Global Presence in
34 major cities

Production Facilities nearly
100,000 sq. m.

Some 2,400
talented people worldwide

Revenue over
US$640 million
(As at 31 October 2019)

Market Capitalisation nearly
US$422 million
(As at 31 October 2019)

Pico Far East Holdings Limited
HKEX Stock Code
752.HK

Pico (Thailand) Public
Company Limited
Thailand MAI Stock Code
PICO

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