Insights & News

Explore thought-leadership articles and company news

Editor’s Pick

Elevating Customer Experience Excellence in the Next Normal
2020.10.24
Read the article
Tay Ling | General Manager, TBA Hong Kong

webinar

How to design an engaging webinar and improve lead generation
Tay Ling
General Manager, TBA Hong Kong
2020.09.10
Read the article
Lawrence Chia | Chairman, Pico Group

upgrade

Navigating the new normal of the event industry
Lawrence Chia
Chairman, Pico Group
2020.08.31
Read the article
Chan Wee Teck | Vice President, Pico+

activate

Brand activation in a pandemic
Chan Wee Teck
Vice President, Pico+
2020.08.20
Read the article
Chan Wee Teck | Vice President, Pico+

virtual

Virtual events: Nobody's coming, nobody's staying, nobody knows what works
Chan Wee Teck
Vice President, Pico+
2020.08.19
Read the article
Lawrence Chia | Chairman, Pico Group

digital

How to win in the big wave of online events
Lawrence Chia
Chairman, Pico Group
2020.08.03
Read the article
Chan Wee Teck | Vice President, Pico+

engage

Pico+ works its magic
Chan Wee Teck
Vice President, Pico+
2020.07.29
Read the article
Chris Jones | Executive Creative Director EMEA, Pico+ UK

experience

How event stand design and the event experience may change after COVID-19
Chris Jones
Executive Creative Director EMEA, Pico+ UK
2020.07.22
Read the article
Chan Wee Teck | Vice President, Pico+

technology

Virtual Event Ready Singapore
Chan Wee Teck
Vice President, Pico+
2020.07.15
Read the article
Tay Ling | General Manager, TBA Hong Kong

generate

How to avoid webinar fatigue and improve lead generation from virtual events
Tay Ling
General Manager, TBA Hong Kong
2020.07.08
Read the article
Tyronne O’Callaghan | Vice President, Strategy, Global Activation

interaction

Is on-demand content and ‘extended reality’ the future of events?
Tyronne O’Callaghan
Vice President, Strategy, Global Activation
2020.06.11
Read the article
Tyronne O'Callaghan | Vice President, Strategy, Global Activation

strategy

5 ways events are adapting to coronavirus restrictions
Tyronne O'Callaghan
Vice President, Strategy, Global Activation
2020.06.01
Read the article
Vincent Yap | Director, Integrated Marketing Solutions, Pico Singapore

hybrid

Are virtual/hybrid events the new normal?
Vincent Yap
Director, Integrated Marketing Solutions, Pico Singapore
2020.05.27
Read the article
Vincent Yap | Director, Strategic Marketing and Integrated Marketing Solutions, MP International

virtual

Planning for the future for MICE
Vincent Yap
Director, Strategic Marketing and Integrated Marketing Solutions, MP International
2020.05.04
Read the article
Gregory Crandall | Senior Vice President,
Global Activation Team

environment

Mega events generate new green ideas with a big customer impact
Gregory Crandall
Senior Vice President,
Global Activation Team
2019.11.14
Read the article
Pico+

eSports

Playing to win new revenue streams in the growing e-sports arena
Pico+
2019.10.24
Read the article

navigation

Shape consumer behaviour with event navigation
2019.09.25
Read the article
Jessie Ng | Director, Global Activation

loyalty

Building loyalty with storytelling
Jessie Ng
Director, Global Activation
2019.08.27
Read the article
Pico+

experience

Transforming targets into customers
Pico+
2019.08.13
Read the article
Pico+

festivalisation

How festivalisation of events brings entertainment to the party
Pico+
2019.08.05
Read the article
Vince Ota | Executive Creative Director, Global

upgrade

3 ways events are upgrading with the times
Vince Ota
Executive Creative Director, Global
2019.07.18
Read the article
Lawrence Chia | Chairman, Pico Group

AI-power

AI inching toward the mainstream
Lawrence Chia
Chairman, Pico Group
2019.07.04
Read the article
Gregory Crandall | Director of Brand Engagement, Pico+ Hong Kong

festivalisation

Using festivalisation to reach younger generations
Gregory Crandall
Director of Brand Engagement, Pico+ Hong Kong
2019.06.28
Read the article
Lawrence Chia | Chairman, Pico Group

technology

Tokyo Olympic tech takeaway
Lawrence Chia
Chairman, Pico Group
2019.06.27
Read the article
Lawrence Chia | Chairman, Pico Group

cyber

Mitigating business risks through cybersecurity
Lawrence Chia
Chairman, Pico Group
2019.06.25
Read the article
Lawrence Chia | Chairman, Pico Group

branding

A different love of luxury
Lawrence Chia
Chairman, Pico Group
2019.06.20
Read the article
Lawrence Chia | Chairman, Pico Group

activate

Mega event challenges
Lawrence Chia
Chairman, Pico Group
2019.06.13
Read the article
Lawrence Chia | Chairman, Pico Group

interactive

Interactive upgrades for traditional events
Lawrence Chia
Chairman, Pico Group
2019.06.06
Read the article
Vince Ota | Executive Creative Director, Global

experiential

Art events: Planning for popularity
Vince Ota
Executive Creative Director, Global
2019.06.04
Read the article
Lawrence Chia | Chairman, Pico Group

technology

Opportunities and challenges, delivered by drones
Lawrence Chia
Chairman, Pico Group
2019.05.30
Read the article
Lawrence Chia | Chairman, Pico Group

behaviour

Collecting forward-looking data
Lawrence Chia
Chairman, Pico Group
2019.05.16
Read the article
Lawrence Chia | Chairman, Pico Group

arts

Seize the opportunity brought by art events
Lawrence Chia
Chairman, Pico Group
2019.05.09
Read the article
Lawrence Chia | Chairman, Pico Group

promote

Competing in the sharing economy
Lawrence Chia
Chairman, Pico Group
2019.05.02
Read the article
Gregory Crandall | Director of Brand Engagement, Pico+ Hong Kong

sustainability

Consumers go green: How should businesses respond?
Gregory Crandall
Director of Brand Engagement, Pico+ Hong Kong
2019.04.24
Read the article
Lawrence Chia | Chairman, Pico Group

diversify

Diversification: A brand activation trump card
Lawrence Chia
Chairman, Pico Group
2019.04.18
Read the article
Lawrence Chia | Chairman, Pico Group

technology

Facial recognition tech: running ahead of the game
Lawrence Chia
Chairman, Pico Group
2019.04.17
Read the article
Caroline Bee | General Manager, Pico+ Europe

digital

Is blockchain the next big thing for the event world?
Caroline Bee
General Manager, Pico+ Europe
2019.04.15
Read the article
Lawrence Chia | Chairman, Pico Group

sustainability

How events cater to customers’ green sentiments
Lawrence Chia
Chairman, Pico Group
2019.04.11
Read the article
Lawrence Chia | Chairman, Pico Group

data

The cost of data protection: making a worthwhile investment or paying for an expensive mistake
Lawrence Chia
Chairman, Pico Group
2019.04.09
Read the article
Lawrence Chia | Chairman, Pico Group

community

A diversified approach to corporate social responsibility
Lawrence Chia
Chairman, Pico Group
2019.04.04
Read the article
Pico+

festivalisation

Playing to the crowd
Pico+
2019.04.02
Read the article
Lawrence Chia | Chairman, Pico Group

engage

Festivalisation ignites the passion and interest of audiences
Lawrence Chia
Chairman, Pico Group
2019.03.28
Read the article
Lawrence Chia | Chairman, Pico Group

technology

Improving the museum experience through technology
Lawrence Chia
Chairman, Pico Group
2019.03.07
Read the article
Lawrence Chia | Chairman, Pico Group

digital

5G enhances the event audience experience
Lawrence Chia
Chairman, Pico Group
2019.02.21
Read the article
Lawrence Chia | Chairman, Pico Group

technology

Technology is inseparable from brands in every sector
Lawrence Chia
Chairman, Pico Group
2019.02.14
Read the article
Caroline Bee | General Manager, Pico+ Europe

engage

Engaging Gen Z through pop-up stores
Caroline Bee
General Manager, Pico+ Europe
2019.02.04
Read the article
Lawrence Chia | Chairman, Pico Group

experiential

Experiential Marketing and Brand-Customer Convergence
Lawrence Chia
Chairman, Pico Group
2019.01.24
Read the article
Lawrence Chia | Chairman, Pico Group

management

Event management: Good as the sum of its parts
Lawrence Chia
Chairman, Pico Group
2019.01.17
Read the article
Lawrence Chia | Chairman, Pico Group

activate

Successful sponsorship activation
Lawrence Chia
Chairman, Pico Group
2019.01.03
Read the article
Lawrence Chia | Chairman, Pico Group

engage

Building closer B2B customer relationships
Lawrence Chia
Chairman, Pico Group
2018.12.27
Read the article
Pico+

festivalisation

How Festivalisation Is Influencing Meetings
Pico+
2018.12.21
Read the article
Vince Ota | Executive Creative Director, Global

engage

How to restructure trade shows for better engagement
Vince Ota
Executive Creative Director, Global
2018.11.21
Read the article
Florence Tan | Regional Managing Director (Japan, South Korea and Taiwan)

activate

Case Study: Audi races through Taiwan
Florence Tan
Regional Managing Director (Japan, South Korea and Taiwan)
2018.10.15
Read the article
Gregory Crandall | Director of Brand Engagement, Pico+ Hong Kong

Connect

How can event planners create ‘sticky’ communities?
Gregory Crandall
Director of Brand Engagement, Pico+ Hong Kong
2018.10.03
Read the article
Barnabas Chia | General Manager, Pico Singapore

activate

Switched On: A Case study of i Light Marina Bay 2018
Barnabas Chia
General Manager, Pico Singapore
2018.09.28
Read the article
Vince Ota | Regional Executive Creative Director, Pico Singapore

immerse

Let’s get personal: Building an emotional connection with your audience
Vince Ota
Regional Executive Creative Director, Pico Singapore
2018.09.26
Read the article
Lawrence Chia | Chairman, Pico Group

eSports

E-sports development injects excitement into other industries
Lawrence Chia
Chairman, Pico Group
2018.09.20
Read the article
Gregory Crandall | Director of Brand Engagement, Pico+ Hong Kong

technology

Are you ready for the attendees of future?
Gregory Crandall
Director of Brand Engagement, Pico+ Hong Kong
2018.09.03
Read the article
Vince Ota | Regional Executive Creative Director, Pico Singapore

inspire

‘Un-conference’: Make your events inspirational
Vince Ota
Regional Executive Creative Director, Pico Singapore
2018.08.03
Read the article
Caroline Bee | General Manager, Pico+ Europe

AI-power

Is AI key to the future of live events?
Caroline Bee
General Manager, Pico+ Europe
2018.08.02
Read the article
Caroline Bee | General Manager, Pico+ Europe

online

AR: When offline meets online
Caroline Bee
General Manager, Pico+ Europe
2018.07.19
Read the article
Pico+

technology

Augmented reality makes your products stand out
Pico+
2018.06.13
Read the article
Gregory Crandall | Director of Brand Engagement, Pico+ Hong Kong

technology

Facial recognition at events – does it affect our privacy?
Gregory Crandall
Director of Brand Engagement, Pico+ Hong Kong
2018.06.08
Read the article
09.30
Pico Malaysia wins a Gold and a Silver from the Agency of the Year Awards 2020 in Malaysia

Pico Malaysia enjoyed a double win comprising Gold ‘B2B Agency of the Year’ and Silver ‘Event Marketing Agency of the Year’ awards at advertising + marketing magazine’s Agency of the Year Awards 2020 in Malaysia.

Read the article
09.16
Pico Group makes Special Events Magazine’s 2020 Annual List of 50 Top Event Companies

For the ninth consecutive year, Pico Group has won a place on Special Events magazine’s annual 50 Top Event Companies list.

Read the article
09.08
Infinity Marketing Team wins five awards at the PRO Awards 2020

Infinity Marketing Team, a Pico Group company, won two Golds and three Silvers at the PRO Awards 2020 for Uber and HP.

Read the article
09.01
TBA Beijing wins ‘Potential Partner Award’ at the 2020 Smartcom Business Travel & Conference and Exhibition Business Partner Conference

TBA Beijing's event work with Smartcom has been recognised with a 'Potential Partner Award' at the 2020 Smartcom Business Travel & Conference and Exhibition Business Partner Conference.

Read the article
08.27
Pico Designs and Builds 100 Specimen Collection Booths and Other Facilities for the Department of Health Temporary Specimen Collection Centre at the Hong Kong International Airport

Pico Far East Holdings Limited (Stock code: 752.HK) today announced that Pico Hong Kong has been appointed to design and build 100 specimen collection booths and other facilities for the Department of Health Temporary Specimen Collection Centre at the Hong Kong International Airport.

Read the article
08.26
Infinity Marketing Team makes Top 100 Event Agencies of the Year at ‘The 2020 IT List’ of Event Marketer magazine

Infinity Marketing Team, a Pico Group company, earned a spot on Top 100 Event Agencies of the Year at ‘The 2020 IT List’ of Event Marketer magazine. Remarkably, the List has featured Infinity Marketing Team in 17 of its 18 years.

Read the article
08.18
Pico appointed Official Virtual Exhibitors Service Provider for Cloud Expo Asia, Hong Kong

As the Official Virtual Exhibitors Service Provider, on top of standard and customised virtual booth design packages for exhibitors to choose from, Pico also offers a premium package which allows 360-degree panoramic view of their virtual booths. A host of complimentary event management services will come with any chosen packages for exhibitors.

Read the article
08.05
Pico Hong Kong awarded Certificate of Merit at the 2019 Hong Kong Awards for Environmental Excellence

Pico Hong Kong has been awarded the Certificate of Merit in the ‘Media and Communication’ category at the ‘2019 Hong Kong Awards for Environmental Excellence’.

Read the article
08.04
Pico Designs and Builds the Hospital Authority Community Treatment Facility at AsiaWorld-Expo in Hong Kong

Pico Far East Holdings Limited (Stock code: 752.HK) today announced that the Group has been appointed to design and build the AsiaWorld-Expo (AWE) community treatment facility in Hong Kong.

Read the article
07.16
Pico’s signage project at Jewel Changi Airport wins the iF Design Award 2020

The signage system - including attraction signs, ticketing kiosks and safety signs - created by the team was simultaneously functional and aesthetically pleasing. Winning projects received the seal of quality by passing the established criteria, including aesthetics, functionality, innovation and elaboration, positioning and responsibility.

Read the article
07.09
Global-Link MP unveils virtual trade shows 2020 Slated to bring in-person events experience online

(The Philippines) Global-Link MP Events International, Inc. (Global-Link MP) today announced the launch of its newest division platform by VX Events, which will help the company combine its more than two decades of experience in organizing trade events with the latest technology.

Read the article
07.08
Pico activation wins in the ‘Best CRM Strategy’ category of The Loyalty & Engagement Awards 2020

ILLUMA®4 Let Your Talent Shine Affinity Experience activated by Pico Hong Kong won a Bronze in the 'Best CRM Strategy’ category at The Loyalty & Engagement Awards 2020.

Read the article
07.08
Pico activation wins ‘Best New Brand Debut Honour Award’ at CNB Auto Expo Excellence Awards 2020

Activated by TBA Creative Network and Pico Dubai, the Great Wall Motors launch at Auto Expo 2020 was named winner of the CNB Auto Expo Excellence Awards 2020’s 'Best New Brand Debut Honour Award’.

Read the article
07.07
Grand opening of the new Jinjiang International Convention and Exhibition Center

The new Jinjiang International Convention and Exhibition Center is newly opened and successfully held its first event - the 27th Quanzhou International Automobile Exhibition – from 25 June to 28 June 2020.

Read the article
07.07
Global-Link MP is appointed official partner by Kotler Impact Group for E World Marketing Summit 2020

E World Marketing Summit is the first completely virtual edition of the World Marketing Summit, which is one of the leading events for marketing professionals in the world. This year, the summit embraces the theme - 'Business Leadership and Sustainability in Critical Times’.

Read the article
07.07
Pico Group brings home Gold from the Agency of the Year Awards 2020

Pico Group earned Gold 'Event Agency of the Year’ and 'Local Hero’ awards at Marketing Magazine’s Agency of the Year Awards 2020 in Hong Kong.

Read the article
07.06
Pico activation wins in the ‘Promotion’ category of the Astrid Awards 2020

Excellent showcase design helped the Hong Kong Tourism Board’s 2019 Greater Bay Area Showcase – activated by Pico Hong Kong – strike Bronze in the 'Promotion’ category at the Astrid Awards 2020.

Read the article
06.30
Pico-activated exhibition wins Silver Pigeon Awards in the ‘Outstanding Projects’ category

The 'Blue and White - The Glory of the Silk Road' exhibition activated by Pico+ China won the third prize in the 'Outstanding Projects’ category at the15th Silver Pigeon Awards.

Read the article
06.29
Infinity Marketing Team wins three awards at The 2020 Ex Awards

Infinity Marketing Team, a Pico Group company, won three awards at The 2020 Ex Awards.Ex Awards honours the most innovative and strategically sound brand experiences in the world.

Read the article
06.22
Pico Far East Holdings Limited announces 2020 Interim Results

Pico Far East Holdings Limited announced its 2020 interim results for the 6 months ended 30 April 2020.

Read the article
06.16
Pico wins two awards at Singapore Good Design Award (SG Mark) 2020

TRANSPORTA and Singapore Day activated by Pico Singapore received the Singapore Good Design Award (SG Mark) 2020 in the 'Experience Design’ category.

Read the article
06.11
Pico wins three times at World Exhibition Stand Awards 2020

Activations by Pico+ UK were three-time winners at the World Exhibition Stand Awards, earning Golds for 'Best Activation in a Retail Environment’ and 'Best Stand Up to 24 Sqm’ and a Bronze for 'Best Stand 1000 Sqm +’.

Read the article
06.11
Pico Singapore builds two halls at COVID-19 Community Care Facility

Pico was recently one of the many partners who helped build the Community Care Facility for recovering COVID-19 patients at Singapore EXPO & MAX Atria. The team worked day and night on the set up of two halls in record time.

Read the article
06.09
Pico+ and Migu Video Technology Formed a Strategic Alliance to Create New VR Virtual Events and Exhibitions

Pico Far East Holdings Limited announced that Pico+ has formed a strategic alliance with China Mobile’s Migu Video Technology (“Migu”). The alliance aims at creating online virtual events and exhibitions and other innovative platforms, in response to the needs arising from the ever-changing digital marketing trends.

Read the article
05.28
Pico wins two awards at Campaign’s Event Marketing Awards 2020

Among the many awards the Mercedes-Benz BAM Festival 2019 – for which Pico Hong Kong was the event management agency – achieved at Campaign’s Event Marketing Awards included Gold for ‘Best Launch’ and Bronze for ‘Best Business Solution’.

Read the article
04.07
Pico-activated stand wins ‘Most Attractive Booth’ in Best@Show Awards at Vietwater Ho Chi Minh 2019

Pico-activated Namwon Turbo One Inc. booth received the ‘Most Attractive Booth’ in Best@Show Awards at Vietwater Ho Chi Minh 2019 for its attractive booth design.

Read the article
03.02
Lights out at Pico offices for Earth Hour

Pico is mobilising our offices and subsidiaries in 35 cities around the globe to join Earth Hour, one of the world’s largest grassroots environmental events. We are encouraging all staff to switch off non-essential lights and other electric-powered equipment for one hour – from 8:30-9:30pm local time – on 28 March, raising awareness about the state of our planet and its future.

Read the article
02.06
Abu Dhabi's Mother of the Nation Festival wins Favourite Festival accolade

Activated by Pico, the Mother of the Nation Festival 2019 in Abu Dhabi created an entertaining and highly interactive atmosphere that welcomed families and individuals from all walks of life and won the Favourite Festival award at The Pride of Abu Dhabi Awards.

Read the article
01.21
Pico Far East Holdings Limited Announces 2019 Annual Results

Pico Far East Holdings Limited announced its 2019 annual results for the 12 months ended 31 October 2019.

Read the article
12.05
Pico Far East Holdings Limited wins InnoESG Prize 2019

At ESG Forum & InnoESG Prize Presentation Ceremony 2019 held in Hong Kong, Pico Far East Holdings Limited received the InnoESG Prize 2019 for making a positive impact and supporting sustainability initiatives.

Read the article
11.19
Pico Beijing recognised as ‘The Most Influential Exhibition Premium Service Provider of 2019’ at the Golden Panda Award of the China Convention and Exhibition Industry

The award was presented at the China Convention and Exhibition Industry International Trade Forum during the China International Import Expo. Winners are selected for their outstanding reputation, industry and market influence, contributions, innovation, business philosophy and marketing model.

Read the article
10.31
Infinity Marketing Team wins coveted MVPRO award at the PRO Awards 2019

Infinity Marketing Team, part of the Pico Group, won the grand MVPRO award at the PRO Awards 2019 in New York City. This award honours the agency with the most award-winning campaigns for multiple brands.  

Read the article
10.24
Pico Malaysia wins four awards at the Malaysia Business Events Awards 2019

The four awards include Innovative Booth Design Excellence Award (36 sqm & below), Innovative Booth Design Excellence Award (73 sqm & above), Innovative Pavilion Design Excellence Award and Most Interesting Event Excellence Award (1,001 pax & above).

Read the article
10.21
Pico Malaysia wins Bronze at 2019 Dragons of Malaysia

Pico’s work on Lazada's 6th Birthday Surprise won a Bronze Dragon for 'Best Small Budget Campaign’ at 2019 Dragons of Malaysia. The annual awards programme celebrates excellent standards of relevance, originality, creative execution and effectiveness in the industry.

Read the article
10.02
The Pico Group makes Special Events Magazine’s 2019 Annual List of 50 Top Event Companies

For the eighth consecutive year, the Pico Group has won a place on Special Events magazine’s annual 50 Top Event Companies list. 

Read the article
09.18
Pico collects 10 awards, including Event Agency of the Year at Marketing magazine’s Marketing Events Awards 2019 in Singapore

Along with the big Event Agency of the Year award, Pico took home nine other awards for our work on the Children’s Festival at Gardens by the Bay and the i Light Singapore - Bicentennial Edition.

Read the article
06.28
Pico and McLaren Awarded Construction Contract for the UK Pavilion at Expo 2020 Dubai

Pico Far East Holdings Limited, (HKEx Stock Code: 752) (“Pico” or “the Pico Group”)  today announced that it has won a construction contract for the UK Pavilion at Expo 2020 Dubai, which will run from 20 October 2020 to 10 April 2021.

Read the article
06.19
Pico Far East Holdings Limited announces 2019 Interim Results

Pico Far East Holdings Limited announced its 2019 interim results for the 6 months ended 30 April 2019.

Read the article
06.17
The Pico Group brings home gold from the 2019 Agency of the Year Awards

Pico Group events earn Gold 'Event Agency of the Year’ and 'Local Hero’ awards at Marketing Magazine’s Agency of the Year Awards 2019.

Read the article
05.09
Pico Taiwan wins the Hong Kong Airlines ‘2018 Best Partner Award’

At its award ceremony in April, Hong Kong Airlines honoured Pico Taiwan with the '2018 Best Partner Award’ for its activation at the Taipei International Travel Fair 2018. The project included creative, event management and project management of the fabrication and installation of the airline's booth.

Read the article
05.05
Pico Wins Major Overlay Contract at Archery Field for Tokyo 2020 Olympics

Pico Far East Holdings Limited, (HKEx Stock Code: 752) today announced that the Pico-Nihon Kensetsu joint venture has won a major overlay contract for the Archery event at the Tokyo 2020 Olympic and Paralympic Games.

Read the article
03.11
Lights out again at Pico offices for Earth Hour

Pico is mobilising offices and subsidiaries in 36 cities around the globe to join in Earth Hour, one of the world’s largest grassroots environmental events. As a show of support, Pico is encouraging staff and offices to switch off non-essential lights and electronics for one hour (8:30-9:30pm, local time) on 30 March, helping Earth Hour raise awareness about the state of the planet and its future.

Read the article
02.25
Pico subsidiary MP International announces acquisition of a significant stake in FUTR Group

MP International, a subsidiary of Pico Far East Holdings Limited (HKEX Stock Code: 752), announced the acquisition of a significant stake in FUTR Group, a global trends, innovation and summit business which explores the future of retail, marketing and commerce in Asia, Europe and the US.

Read the article
01.28
Pico Far East Holdings Limited Announces 2018 Annual Results

Pico Far East Holdings Limited announced its 2018 annual results for the 12 months ended 31 October 2018.

Read the article
01.07
Creating a greener world by planting trees in Kuala Lumpur

This year, the 35th Pico Group International Conference was held in in Kuala Lumpur, Malaysia. Since 2014, it has been a conference tradition for delegates to help create a better future by putting our focus on employees, community and the environment into action in the host community.

Read the article
11.28
Pico Malaysia wins at the MACEOS Business Events Excellence Awards 2018

Consistently outstanding service earns Pico Malaysia a Recognition of 30 Years of Excellence award.

Read the article
11.27
Pico Far East Holdings Limited wins at the 2018 Hong Kong ESG Reporting Awards

Pico Far East Holdings Limited won a Grand Award in the Best ESG Report – Small Cap category at this year’s Hong Kong ESG Reporting Awards (HERA).

Read the article
10.31
The Pico Group makes Special Events Magazine’s 2018 Annual List of 50 Top Event Companies

Special Events magazine announced its 17th annual 50 Top Event Companies list. The Pico Group is proud to have once again been recognised as one of the top special events companies.

Read the article
10.30
Pico Taiwan recognised for outstanding service at the 2018 AFECA Asian Awards

Pico Taiwan has won first place in the 'Outstanding Service Award’ category at the 2018 AFECA Asian Awards.

Read the article
10.11
Pico scores six awards at Marketing Magazine’s Marketing Events Awards 2018 in Singapore

Pico took home an unprecedented haul of six awards – three golds and three silvers – for our work on the Prudential Marina Bay Carnival.

Read the article
07.24
Pico subsidiary TBA and Empire Entertainment announce a strategic alliance focusing on the Tokyo 2020 Olympics and sports sponsorship activations

Pico Far East Holdings Limited (HKEx Stock Code: 752) announced today that its subsidiary, TBA, has formed a strategic alliance with Empire Entertainment Japan K. K. and Empire Entertainment, Inc. (“Empire”), a dynamic brand experience and entertainment group based respectively in Tokyo and New York City.

Read the article
06.25
The Pico Group brings home two awards from the 2018 Agency of the Year Awards

At Marketing magazine’s Agency of the Year (AOTY) Awards 2018, the Pico Group won two Bronze awards in the B2B AOTY and Event AOTY categories. They are the latest in a series of wins for the Group at these annual awards – since 2015 Pico has won six awards in total in these categories. 

Read the article
06.22
Pico Far East Holdings Limited (HKEX: 752) announces 2018 Interim Results

Pico Far East Holdings Limited, a leading global Total Brand Activation company, today announced its 2018 interim results for the 6 months ended 30 April 2018.

Read the article
06.07
TBA Creative Network helps Alibaba win Bronze at the 2018 Event Marketing Awards

TBA Creative Network’s work helped Alibaba win a Bronze award in the Best Trade Show/Exhibition/Conference category at the 2018 Event Marketing Awards… 

Read the article
05.31
Pico-activated stands win three awards at Arabian Travel Market Dubai 2018

Pico activated the presence of two major clients at Arabian Travel Market (ATM) – Dubai’s Department of Tourism and Commerce Marketing and Saudi Arabian Airlines. We are proud to announce between them, these clients won three ATM Best Stand Awards.

Read the article
03.05
Pico supports WWF’s Earth Hour 2018 ‘Lights-off’ in offices

WWF’s Earth Hour event is the world’s largest environmental event. Pico is mobilising all our offices and subsidiaries in 40 major cities around the world, requesting that they switch off all non-essential lights and other electronic devices in their offices at 8:30 pm local time on 24 March.

Read the article
02.28
TBA Singapore helped Pigeon’s Newborn Pure campaign win a bronze at the Mob-Ex Awards

TBA Singapore helped Pigeon, the baby and mother care brand, take a bronze in the prestigious 'Best Campaign – Original Content’ category at the Mob-Ex Awards 2018 in Singapore.

Read the article
02.14
Pico’s Alibaba activation makes EXHIBITOR magazine’s ‘The Best of CES’ list

Alibaba’s presence at CES 2018 – the world-famous international consumer electronics and technologies show – was designed, fabricated and operated by Pico and was selected in the list of 'The Best of CES’ released by EXHIBITOR magazine.

Read the article
01.31
The New Look

In January 2018 Pico introduced a brand-new look designed to launch us into a new era, refresh our image and celebrate an impressive milestone: 25 years of being listed on the Hong Kong Stock Exchange. This new look is more than a rejuvenated logo: it is a reminder that Pico is stronger than ever and fully equipped to succeed in the new digital age.

Read the article
01.24
Pico Far East Holdings Limited Announces 2017 Annual Results

Pico Far East Holdings Limited announced its 2017 annual results for the 12 months ended 31 October 2017.

Read the article
12.19
Pico Group Wins in the Best Event Agency Category at the 2018 CEI Readers’ Choice Awards

The Pico Group is proud to announce that we have been named Asia Pacific’s Best Event Agency at the 2018 CEI Readers’ Choice Awards.

Read the article
12.14
Pico Global Care in Action sponsors ‘Project Hope 1+1’ campaign to support students in Chengdu

A tradition of annual Pico Group International Conference is for delegates to show their love and care for the host community in different ways. This year, we continued the tradition by caring for students at the P&G Hope School in Qingbaijiang.

Read the article
11.23
Pico Malaysia receives recognitions at AFECA Asian Awards and rAWr Awards

Pico Malaysia receives recognitions at AFECA (Asian Federation of Exhibition and Convention Associations) Asian Awards and rAWr Awards Recognising Award Winning Results Awards.

Read the article
11.01
Pico Group Wins Silver Award at the 13th Annual Davey Awards

The Pico Group was the proud recipient of a Silver Award in the Websites-Events category at the 13th annual Davey Awards.

Read the article
09.22
Pico Group named on Special Events Magazine’s 2017 Annual List of 50 Top Event Companies

Special Events magazine has just announced its annual list of 50 Top Event Companies. This is the 16th such list the Pico Group is proud to have once again been named on the list.

Read the article
09.22
Five Awards for Pico Singapore at Marketing Events Awards 2017

Pico Singapore’s year of excellence gleams even brighter with its precious haul of one gold, two silvers and two bronzes from the Marketing Events Awards 2017 in Singapore.

Read the article
09.19
Expo 2017 Astana: Singapore and France Pavilions Win Theme Development Awards

Two pavilions at Expo 2017 Astana recently received honours at the Expo 2017 Official Participant Awards: the Singapore Pavilion was given a Silver award for Theme Development for pavilions under 400 sq. m. for its theme – ‘Small City, Big Ideas’...

Read the article
09.08
Pico Group wins Best Marketing Website at WebAward 2017

The Pico Group has been announced as the Best Marketing Website winner at WebAward 2017. Coming in the wake of the Group’s previous WebAward wins in 2008 and 2015, the latest award is a testament to our digital marketing knowledge and expertise, and the effective solutions we consistently deliver in terms of both website development and marketing.

Read the article
09.05
EXHIBITOR Magazine announced the results of Expo 2017 Awards

Announced by Expo 2017 Award organizer EXHIBITOR Magazine, France, Israel, Pakistan and Singapore pavilions at Expo 2017 Astana emerged from a field of dozens of entrants to take honours in four different categories. Pico is proud to have played a key role in four award-winning pavilions.

Read the article
07.21
Thea Award for Outstanding Achievement for Shanghai Disneyland – Shanghai Disneyland Resort, China

Two Pico subsidiaries, Shanghai Pico Exhibition Services Co., Ltd. and A.E. Smith Brand Management (Shanghai) Co., Ltd., received trophies from TEA that recognised their contribution to this Thea-awarded project.

Read the article
06.27
Pico Far East Holdings Limited announces 2017 Interim Results

Pico Far East Holdings Limited, a leading global Total Brand Activation company, today announced its 2017 interim results for the 6 months ended 30 April 2017.

Read the article
06.22
Pico China named Best Integrated Experiential and Engagement Marketing Agency 2017

The UK based APAC Insider Magazine has announced winners of the China Business Awards 2017 in June 2017.

Read the article
06.21
Japan Pavilion Wins Best Country Pavilion Award (Regional) at Sea Asia 2017

The Japan Pavilion designed and built by Pico Japan has been proclaimed winner of the Best Country Pavilion Award (Regional) at Sea Asia 2017’s 2017 Best Stand Awards.

Read the article
06.19
Pico Singapore Wins Gold and Local Hero Awards at the Agency of the Year Awards 2017

Pico Singapore took home two awards in the Event Marketing Agency category at Marketing magazine’s Agency of the Year Awards (AOTY) 2017 in Singapore, winning the Gold and the Local Hero awards.

Read the article
06.13
TBA Beijing Wins this year’s Event Marketing Awards

An AMG Dealers Conference featuring racetrack thrills and immersive test drives of the brand’s latest sports model earned TBA Beijing a Bronze in the Best Conference Event category at the Event Marketing Awards.

Read the article
06.13
Pico Group brings home Silver and Bronze from Agency of the Year Awards 2017

The Group’s Silver award in the B2B AOTY category and Bronze award in the Event AOTY category are the latest in the Group’s series of wins at the annual Agency of the Year event.

Read the article
06.09
Pico was named a top event agency in CEI Asia’s Hong Kong and Macau Report

Pico was named one of the top event agencies by CEI Asia in the summer 2017 edition of its Hong Kong and Macau Report.

Read the article
06.08
Pico Far East Holdings Limited’s P3 Innovation and OurCrowd Announce Strategic Alliance

Pico Far East Holdings Limited (“Pico” or “the Pico Group”, HKEX: 752), today announced the formation of a strategic alliance between P3 Innovation , an innovative and disruptive strategic platform initiated by Pico and OurCrowd , a leading global equity crowdfunding platform and venture capital...

Read the article
05.10
Xi’an Greenland Pico International Convention and Exhibition Center recognised as a “Xi’an Prestigious Brand Service Industry Product”

The acclaimed Xi’an Greenland Pico International Convention and Exhibition Center (GPCEC) has now been recognised as a “Xi’an Prestigious Brand Service Industry Product” by the Xi'an Municipal People's Government.

Read the article
03.20
Pico Hong Kong Awarded Certificate of Merit at the “Hong Kong Smoke-free Leading Company Awards 2016”

A work atmosphere clean enough to breathe is the real reward behind Pico Hong Kong’s win of a Certificate of Merit at the Hong Kong Smoke-free Leading Company Awards 2016.

Read the article
03.17
Promoting Sharing and Waste Reduction in the Community

Pico Global Care in Action engages staff members to share, care, and give back to their communities.

Read the article
03.14
Pico Global Care in Action – ‘Lights-off’ in office to support WWF’s Earth Hour 2017

WWF’s Earth Hour event is the world’s largest grassroots environmental event. Pico is mobilising all offices and Group subsidiaries over 40 major cities around the world to switch off unnecessary lights and other electronic devices in office at 8:30 pm local time on 25 March...

Read the article
03.13
Pico: E3 Platform for SME Exhibitors Takes Off

Pico Far East Holdings Limited (‘Pico’, HKEx: 752) is pleased to announce that its disruptive strategic platform has just launched its second initiative – E3 (Easy. Events. Exhibition), a one-stop O2O exhibitor service platform dedicated for SME exhibitors...

Read the article
02.10
Sharing Chinese New Year love and blessings with the elderly

Pico Global Care in Action is much more than a fundraising initiative – it is our way of engaging our staff in the world around them and helping them give back to the communities in which we operate...

Read the article
01.20
Pico Far East Holdings Limited Announces 2016 Annual Results

Pico Far East Holdings Limited announced its 2016 annual results for the 12 months ended 31 October 2016.

Read the article
12.23
Pico Global Care in Action sponsors Project Hope’s ‘Mini-Library’ and ‘1+1’ campaign to support students in Hangzhou

This year, the 33rd Pico Group International Conference was held in Hangzhou, China. The Pico Global Care in Action event held during the conference was to provide love and care to less fortunate students from Guangyu Hope Primary School located in a suburb of Hangzhou.

Read the article
11.22
Pico Global Care in Action - Recycling, reusing and giving

Old furniture was swapped for new items at Pico Hong Kong in October-November – with most of the old chairs going on to start useful new careers via Pico Global Care in Action.

Read the article
11.11
Pico Hong Kong Wins Silver Award for Excellence in Event Marketing at the Marketing Excellence Awards 2016

Marketing Magazine’s Marketing Excellence Awards 2016 ended in success for Pico, taking home a silver award for Excellence in Event Marketing...

Read the article
10.12
‘Event Agency of the Year 2016’ plus Four Golds for Pico Singapore at Marketing Events Awards 2016 in Singapore

Pico Singapore took home four gold awards as well as the 'Event Agency of the Year 2016’ honour from Marketing magazine’s recent Marketing Events Awards in Singapore.

Read the article
10.03
Pico Launches First P3 Innovation Service: P3 Space Start-Up Incubator in Shanghai

P3 Innovation is a new initiative from the Pico Group, a leading global Total Brand Activation company. Created in response to the rapidly-evolving innovation and technological landscape, P3 Innovation will deliver a brand-new generation of disruptive service offerings.  

Read the article
09.28
Pico Wins Best Booth in Pavilion Design Award at BEX Asia 2016

Designed and built by the Pico Singapore team, the Building and Construction Authority’s (BCA) booth received the 'Best Booth in Pavilion Design’ honour at the BEX Asia 2016’s Green Space Award.  

Read the article
09.27
Pico Group Ranked First in Special Events Magazine’s 2016 Annual List of 50 Top Event Companies

Special Events magazine has just announced its annual list of 50 Top Event Companies. This is the 15th such list and the Pico Group is proud to have once again been ranked first, in terms of annual revenue forecast from Special Events. Pico has been listed as one of Special Events magazine’s 50 Top Event Companies for 5 years since 2012.  

Read the article
07.21
Pico Singapore Wins Platinum A’ Design Award 2015-2016

Pico has been named the winner of the Platinum A’ Design Award for the 2015-2016 period in the Architecture, Building and Structure Design category. We won the award for our work on The Future of Us exhibition, held in Singapore last year as part of the country’s Golden Jubilee celebrations.  

Read the article
07.15
SG Heart Map Wins Big at the PR Awards Asia 2016

At the recent 15th PR Awards Asia, the SG Heart Map campaign, one of Pico’s largest projects from 2015, won three significant awards – a Gold award for Best Use of Digital, a Bronze award for Public Sector Campaign of the Year, and the prestigious Campaign of the Year award.

Read the article
06.28
Pico Far East Holdings Limited Announces 2016 Interim Results

Pico Far East Holdings Limited, a leading global Total Brand Activation company, today announced its 2016 interim results for the 6 months ended 30 April 2016.  

Read the article
06.10
Pico Global Care in Action – JPY 1.8Million Raised for Earthquake Relief in Kumamoto

Donations were collected from individual staff members, regional offices and the Group. By early June, these collective efforts had raised JPY1.8 million.  

Read the article
06.03
Pico Group wins Bronze in the B2B Agency of the Year Category at Marketing Magazine’s 2016 Awards

Competition was keen between the four finalists in the category, with the Pico Group eventually receiving high recognition from the judging panel based on the following four criteria: business performance, major clients and projects, talent management and company vision. The judges also comprehensively evaluated the agencies’ performance in 2015.  

Read the article
05.24
Pico Global Care in Action – Supporting earthquake relief in Kumamoto

Pico offices have responded with care and concern, organising staff donation programmes to aid victims of the earthquakes. Donations from individual staff members as well as from different business units were collected, and the Group has further topped up the total by matching all staff contributions dollar-for-dollar...  

Read the article
05.04
Pico Group Wins Two Awards of Distinction at the 22nd Annual Communicator Awards

The Pico Group was honoured as a double winner at the 22nd Annual Communicator Awards, taking Award of Distinction in the Websites, Marketing category and the Online Video, Branded Content - Business to Business category respectively.  

Read the article
05.03
Pico Global Care in Action – Pico Beijing helps a community to go green

On the 9 April, more than 70 Pico Beijing staff members, friends and relatives gathered at Beijing Anlilong Mountain Villa for tree-planting: an activity that would improve the environment and help 'green’ ideas take root in the community  

Read the article
04.07
Pico Hong Kong Named Caring Company for Ninth Consecutive Year

Pico Hong Kong has been awarded the title of “2015/2016 Caring Company” by the Hong Kong Council of Social Service. This is the ninth consecutive year that Pico Hong Kong has been named a Caring Company and the fifth time we have received the “5 Years Plus Caring Company” logo*...  

Read the article
03.24
Earth Hour is just the start

At 8:30pm local time on 19 March, lights went out around the planet as millions of people in a record 178 countries celebrated the tenth Earth Hour. The Pico Group fully supported this landmark environmental event, mobilising nearly 50 Pico offices and Group subsidiaries over 40 major cities around the ...

Read the article
03.10
Pico Global Care in Action donates its power to WWF’s Earth Hour 2016

This year marks the 10th time that WWF’s famous Earth Hour 'Lights Out’ event has been held. Pico, a leading global Total Brand Activation company, is fully supporting this important event and mobilising all 45 Pico offices and Group subsidiaries located in 40 major cities around the world ...

Read the article
01.25
Pico Far East Holdings Limited Announces 2015 Annual Results

Pico Far East Holdings Limited, a leading global Total Brand Activation company, today announced its 2015 annual results for the 12 months ended 31 October 2015.  

Read the article
01.23
Pico Group Ranked Second in Best Business Events Agency Category at 2016 CEI Readers’ Choice Awards

The Pico Group has been ranked second in the Asia Pacific’s Best Business Event Agency category in CEI Asia magazine’s Readers’ Choice Awards. Formerly known as the CEI Industry Survey and CEI Industry Excellence in Business Events Survey, this is the third consecutive year that the Pico Group has finished in top two in ...

Read the article